Wednesday, April 28, 2010

NBR | Behavioral Finance Basics | Your Mind and Your Money |




Yes, it is true. Our brains aren't always purely rational.

For example, paying more than the equivalent cost of rent to purchase a primary residence.

Or perhaps buying an 'investment' property that has a capital yield of a government bond, with a risk profile like a stock and the potential to bankrupt the owner because of the leverage involved.

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