Friday, August 6, 2010

Markets in Everything: Divorce Insurance

NY Times -- "Here’s a new option for those worried they’ll end up on the wrong side of the statistics that show so many marriages ending over time: divorce insurance.  SafeGuard Guaranty Corp., an insurance start-up based in North Carolina, recently released what it’s billing as the world’s first divorce insurance product.

Here’s how its WedLock product works.  The casualty insurance is designed to provide financial assistance in the form of cash to cover the costs of a divorce, such as legal proceedings or setting up a new apartment or house. It is sold in “units of protection.” Each unit costs $15.99 per month and provides $1,250 in coverage. So, if you bought 10 units, your initial coverage would be $12,500 and you’d be paying $15.99 per month for each of those units. In addition, every year, the company adds $250 in coverage for each unit.

Then, if you get divorced and your policy has matured (see below for the maturation rules), you would send WedLock proof of your divorce. In return, you’d receive a lump sum of cash equivalent to the amount of coverage you had purchased."

HT: Joe Armendariz

No comments:

Post a Comment