Markets in Everything: ZestCash Loans

Yesterday, former Google CIO and VP of engineering Douglas Merrill launched an online loan service called "ZestCash," to "serve the underbanked" and provide an alternative to payday loans.

From the ZestCash website:

"ZestCash offers a fair and transparent alternative for people who need short-term loans but do not have access to traditional credit. We designed ZestCash loans to help people meet their basic life needs without getting themselves into a vicious debt cycle.

With ZestCash loans, borrowers fully understand the entire cost of their loan and set a payment they can afford. Our goal is to offer a hand up to people when they need it most, not to push them down.

ZestCash loans are currently available in Utah. We will be available in additional states soon."